I’m a marketing analytics and measurement consultant with experience supporting ecommerce and direct-to-consumer brands across both agency and in-house environments. I help companies implement, fix, and scale marketing tracking and analytics so teams can trust their data and make better decisions.

My work spans small and fast-growing businesses as well as larger, more complex organizations, partnering closely with marketing, product, and engineering teams. I focus on defining tracking requirements, implementing event instrumentation, validating data accuracy, and translating marketing performance into clear, actionable insights.

With a background in multi-channel marketing measurement and analytics, I bring a practical, detail-oriented approach to navigating complex digital ecosystems. As a consultant, I value clarity, reliability, and execution; helping teams move from fragmented data to measurement frameworks that support growth.